Senator is Cromwell's exclusive value-focused brand, providing a broad selection of basic hand tools, storage solutions, and workshop equipment designed for budget-conscious professionals and DIY users. The range includes everyday essentials such as spanners made of chrome vanadium steel that meet recognised standards, as well as complete tool kits, paint rollers, duct tapes and tool trolleys. Positioned below Kennedy in Cromwell's brand hierarchy, Senator products prioritise practicality and function, using appropriate materials and incorporating standard safety features like PVC-gripped handles on cutting tools.

Operating in the entry-level segment where affordability is paramount, Senator is well-suited for occasional users, apprentices building their first tool collection, or businesses requiring bulk quantities of simple tools. While finishes may appear basic and some ratchet handles less refined, the tools provide acceptable performance for light to moderate use at competitive prices. With practical options such as steel tool trolleys and versatile folding tools with stainless steel blades, Senator fulfils the role of a reliable house brand that delivers functionality without straining budgets.